Years ago, when I was interviewing for a position, the last question of the interview was: What are you reading? More specifically, who do you read regularly? I was taken aback by the question because, frankly, I’d stopped reading anyone…
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5 Advanced Zooming Tips
We’ve all been zooming around now for months. You may think you know how to zoom (it’s become a verb now, right?) so I’m going to test you on your knowledge. These questions are based on extensive research on my…
Eye Opening Conversation with a Millennial in HR
Jennifer L’Heureux is a Digital Leadership and Change Consultant, as well as a coach, facilitator, and speaker, devoted to “elevating individuals and teams to become ready for tomorrow.” Jennifer focuses on early and mid-career individuals, who are most often Millennials,…
3 Ways it’s Critical to Use the Right Photo/Image
It may sound obvious that it’s very important to use the “right image” for your photos (and in your videos) in marketing. I’m not referring to the obvious issues, such as the need for it to be the right subject…
SNEAK PEEK at my new book: OK, Boomer!
Questions for you: Are you a Millennial who’s fed up with working for people who are twice your age and just don’t “get it”? Or are you a Baby Boomer – or Gen X’er – who’s fed up with Millennial…
When is it Time to Create a Referral Program?
One of the most important aspects of running a business is knowing where and how you make your sales. I’ve written about the importance of tracking leads and sales; and if you know that one of the best ways to…
Virtual Events – Are You Happy With Them So Far?
Virtual events existed in an anemic way before 2020; now that the world has shifted online, because of COVID-19, virtual events have become the new normal – for both hosting and attending these types of large gatherings. For those of…
Will Millennials Flee Cities – Creating More Generational Divide at the Office?
Any way you look at it, COVID-19 has generated significant change in the way people live and work – of all generations. By early May of 2020, approximately 61% of employed Millennials were working from home and, of that group,…
3 Tips for Diversity and Inclusion in Marketing
I don’t typically write about “current events” because you may be reading this when they aren’t current anymore. But diversity and inclusion is an exception because it’s an important topic for everyone and I’m hopeful it will continue to be…
Marketing vs. Communications in Our New COVID-19 World
There’s a big difference between marketing and communications, and it’s important to have both. First, let’s start with the difference in a work or business environment: Marketing, at its best, tells people how you help them solve their problems and…