The world turned upside down in 2020 with the pandemic forcing many people to work from home in ways they’ve never done before. For people in sales, this has been particularly challenging, especially if they’ve not had formal training in…
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Is Your Coffee Maker Watching You?
“Your coffee machine is studying your every move,” is the headline that caught my attention in my daily Stacked Marketer newsletter. It’s always full of interesting marketing updates but this one took me by surprise. The article is based on a…
How CoLiving Will Influence the Future – and Marketing
The trend towards coliving, especially for Millennials and Gen Z, has continued to rise even during the pandemic. As this new living model grows, it’s important to consider what it will mean for marketers – as well as employers of…
The Crisis of “Assumptions” – in Marketing and in Managing Teams
There’s always a crisis somewhere – that’s a given. The crisis I’m addressing here is about the assumptions people are making about other people. It’s why a lot of marketing doesn’t work and why some teams don’t work well together.…
Facebook’s Research on How We’ve Moved Online
Facebook has published an interesting study of how people are using online technology to stay safe and live their lives as best as possible, given the pandemic. And people sometimes look to fulfill the need for human interaction online, too.…
3 Ways COVID-19 Has Changed B2B Sales – Forever
McKinsey has recently published an article full of interesting data about how COVID-19 has shifted B2B sales – and I believe it is important for all B2B marketers to understand this shift. Here’s quick summary of the points I find…
For Baby Boomers and Gen X’ers: Here’s Why Working With Millennials Is Hard
Every time I speak about working with Millennials and I open up at the end of the session to answer questions, the floodgates open up. So many people want to share their stories about working with Millennials and the frustration…
Women in Boating and the Marine/Maritime Industry
For those of us lamenting the passing of Helen Reddy, famous for her song, “I Am Woman” in the 1970s, it’s a sweet victory that the marine industry is noticing women’s increasing role in the boat purchasing process. I’ve written…
5 Reasons Why Your Marketing Isn’t Working
I often hear that business owners and leaders are frustrated that their marketing isn’t working and they don’t know why. Often, they’re dependent on their agencies or internal teams to tell them why – but, when they’re asked, it questions…
If It’s Not One Thing It’s My Mother
I’ve just discovered a wonderful new way to connect with my mother – who is 82 years old – and to keep her occupied and busy – at least for an afternoon. I’m sharing this for those who may feel…