I’ve written about the “godfather of SEO,” Rand Fishkin, and how I follow his blog posts. He recently wrote about the subtle differences and complexities of keywords for marketing and I believe this is worth sharing with anyone who’s doing…
Blog
Top 3 Ways Marketing Agencies Keep Valuable Clients
As an agency owner, I understand the value of keeping clients over the long term. While there are certain circumstances that are out of your control (such as the pandemic), there are many areas where you do have control and…
Should You Be on TikTok? Why it Matters
Since I wrote a blog post about being on Instagram, I thought it was fitting to write about TikTok, the newest darling in fast-growth social media channels. If you don’t know what TikTok is – it’s time that you find…
The Top 5 Data Points You Need in a Marketing Report
Working with clients who have worked with other agencies or teams in the past, I’m constantly bewildered by the marketing reports they’ve received in the past. The data is impossible to decipher or make sense of, it often doesn’t cover…
3 Reasons Why Up-leveling Your Marketing Isn’t Cheap
If you’re not happy with the marketing you’ve been doing, you’re not alone. I talk to people all the time who are unhappy with their marketing results. There can be lots of reasons why what you’re doing isn’t working. But…
Why Would You Need a Marketing Coach?
“Coaching with leaders and within organizations is often cited as a highly valuable tool for developing people and businesses,” writes Carly Sime in the Forbes article, How Does Coaching Actually Help Leaders? The professional coaching industry has been on the…
What is great content – that people REALLY want to see?
This blog post is for everyone out there who’s trying to figure out what they can create that people will want to see. Are you on a marketing team or agency that creates content you think is great, only to…
5 Signs Your Marketing Team is Dysfunctional
As a Marketing Strategist, I’ve had dozens of opportunities to see first-hand marketing teams and agencies that are dysfunctional. What do I mean by that? Well, you’ve read this far so you have a sense. Read on – here are…
The Deep Dark Truth About SEO
Back in June of 2019, I was so appalled by what I heard was happening with SEO (Search Engine Optimization) agency experiences that I wrote a blog titled: “Expensive SEO is the New Scam”- comparing it to the snake oil…
What’s a Realistic Marketing Budget?
You’re curious about how much you should spend on marketing – and I applaud you asking that question. Because what I see most from business owners and marketing executives is that assumption: “I want to spend $X on marketing because…
