It’s tough to keep up with the daily changes in marketing, especially digital marketing. With new channels (hi, Threads!) and daily updates (what’s Google changing today?), it’s almost a full-time job to read about what’s new. And being strategic…
Blog
How to Market to Current Clients
In my monthly newsletter, I ask my readers for topics they’d like me to discuss. In July, Bob B. asked the following: How about retaining/managing existing clients? All too often we forget about the “Bird in Hand”. So once…
My 4 Favorite Key Performance Indicators (KPIs)
Not everyone is a data geek like me, I get that. But data informs strategy, and a strategy creates success. So I insist that my clients focus on the most critical data (Key Performance Indicators, or KPIs) to succeed.…
You Need Repetition for Marketing to Work
Repetition in marketing is important. Once again, repetition of your marketing message more than once is critical for your marketing to work. (See what I did there?) Why is repetition necessary? First, let’s start with the reality that there’s…
You say you want Google Ads. Why?
Typically, when business owners approach me to get marketing, they often start the conversation by asking me if I will do Google Ads for them. Or write blogs. Or post on social media. And my response is always the…
The Hidden Goldmine: 5 Essential Marketing KPI’s You’ve Overlooked
Working with clients and agencies for the past 10 years has driven home the importance of using data for strategic decision-making and growth. Instead of well-visualized data, my clients have typically been sent reports with number-filled tables that show no…
The “Always-On” Work Culture: Relieving the Stress Faced by Gen Z and Millennials
In a hyper-connected world where technology is deeply intertwined with our daily lives, the boundaries between work and personal life have become increasingly blurred. This shift has given rise to the concept of the “always-on” work culture, a phenomenon that…
It’s Dangerous If You’re Not Strategic Right Now
One of the biggest challenges I see for business and marketing leaders today is finding the time to be strategic in their actions. There are always so many fires to put out and critical “to do’s” that the days and…
The Invisible Crisis – Leadership’s Failure to Retain and Recruit Gen Z Talent
In the current fast-paced and ever-evolving business landscape, organizations face significant challenges in attracting and retaining younger employees (specifically, Gen Z and younger Millennials). While this generation possesses unique skills, perspectives, and hungers for opportunities, many leaders seem oblivious to…
5 Reasons Why Your Marketing Isn’t Working
I often hear that business owners and leaders are frustrated that their marketing isn’t working and they don’t know why. Often, they’re dependent on their agencies or internal teams to tell them why – but, when they’re asked, it questions…
