The relationship between clients and agencies, large or small, is pivotal. In many cases, it can be improved so that clients are happier and agencies retain more of their best clients. Here are suggestions for both clients and agencies, since…
Blog
How Often Do You Talk To Your Customers/Clients?
What’s the answer to the question: how often do you talk to your clients or customers? Is it: All the time Once a week or two Occasionally Never If it’s occasionally or never, you’re missing out on some of the…
Virtual Conferences – the New Reality is Working
I had my first experience presenting at a Virtual Conference and it was a success, as far as I’m concerned. If this is the new reality going forward, I believe we’ll be fine. For all of the organizations that have…
3 Tips for Maximizing the Potential of Millennials
Working in digital marketing since its inception provides a wonderful, strategic background to managing Millennials, both individually and in teams. While the number of Gen Z workers (those born after 1994) is growing in the U.S. labor force (currently, they…
Virtual Power Lunch on Marketing Strategy, Messaging, and Virtual Events
We recorded a Virtual Power Lunch presentation with live Chat about how to market after COVID-19
3 Non-Traditional Marketing Tips for the New Normal
We’ve been sequestered in our homes, learning how to work in this new way, for a month or longer (depending on where you live). My last post was about the three biggest marketing mistakes to avoid right now. I feel…
The 3 Biggest Marketing Mistakes To Avoid Right Now
The statistics right now about the U.S. economy, and how people perceive the downfall of U.S. economy, are startling. Here are the results of a recent nationwide study : Sixty-five percent (65%) of Americans say the economy is getting worse…
Thank Goodness for YouTube
Have you noticed that both talented performers and “everyday people” have created wonderful, distracting, original videos about COVID-19, to help us all deal with the strange reality of being cooped up at home? For those of us lucky enough to…
Fun videos to watch as you “shelter at home”
Here’s the sad reality we’re all facing as we work from home by ourselves: we need breaks during the day. Not that some of us aren’t busier than ever – it’s just we’ve all regained that commuting time, as well…
Marketing Work To Do While Sheltering From COVID-19
Last week, I wrote a blog about the best approach to marketing as we all began our COVID-19 “Shelter in Place.” This week, I’m expanding on this because I’m getting this question from so many – clients and others –…