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Beyond Buzzwords: Why Word Choices Matter in Marketing

  In marketing, words are the building blocks of persuasive communication. A single, well-chosen word can evoke emotions, inspire action, and solidify a brand’s message. And the wrong word choice can lead to confusion, disinterest, and sometimes even offense. Understanding…
Frustrated younger worker at her desk

Gen Z and Millennial Productivity Crushed by Bosses Who Don’t Understand Them

  This is the latest headline from Yahoo News and Fortune, with an article that shows self-reported survey data on low productivity. And it’s just these types of headlines that are fueling the intergenerational problems in the workplace. Let’s start…
Talent Management of the Future for Millennials and Gen Z EmployeesHow to attract & keep younger (Gen Z) talent

Millennials (born 1981-1996) and Gen Z (born 1997-2012) are the youngest generations in the workforce, and they present unique challenges for CEOs looking to attract, onboard, train, and retain top talent. This free white paper gives valuable steps to helping CEOs and leaders create a positive culture for the future workforce.