One of the biggest challenges I see for business and marketing leaders today is finding the time to be strategic in their actions. There are always so many fires to put out and critical “to do’s” that the days and weeks seem to just slip by. The risk in not being strategic is that no…
Details
In the current fast-paced and ever-evolving business landscape, organizations face significant challenges in attracting and retaining younger employees (specifically, Gen Z and younger Millennials). While this generation possesses unique skills, perspectives, and hungers for opportunities, many leaders seem oblivious to the fact that they do not appeal to this talent pool. In this post, we’ll…
Details
I often hear that business owners and leaders are frustrated that their marketing isn’t working and they don’t know why. Often, they’re dependent on their agencies or internal teams to tell them why – but, when they’re asked, it questions their marketing capabilities and activities, so they don’t give great answers. In many cases, the…
Details
Great writing is hard to find these days. And people have been taking shortcuts for years, with copywriting often falling to the lowest bidder. Now, here comes AI generated content. For those of you who are fearful of what AI does and can mean, here’s a blog post that I’ve co-written with Bing’s version…
Details
The modern workplace is evolving rapidly, with a new generation of employees emerging. Millennials (born 1981-1996) and Gen Z (born 1997-2012) are the youngest generations in the workforce, and they present unique challenges for CEOs looking to attract, onboard, train, and retain top talent. These generations have very different expectations, values, and needs than previous…
Details
Many employees in the U.S. appear to be in a crisis, with a LinkedIn article that reads, “Worker burnout at a pandemic high: Poll.” Even in the HR function, where leaders send their “people issues,” there’s a burnout crisis. Gallup’s State of the Global Workplace Report (2022) quantifies the rise of negative emotions at…
Details
The inter-generational divide in the workplace has become so pervasive that the Harvard Business Review is now writing about it. A recent article begins: In a recent conversation with the HR leader of a Midwestern U.S.–based financial services company, she told us that older employees were confounded by the views and behaviors of Millennial…
Details
Once again, I’m inspired to respond to Roxane Gay’s Work Friend column from the New York Times. I’ve responded to her columns in the past, the most recent one where she lambasted CEOs who call their employees a “family.” This past weekend, she summarized and responded to many of the questions and comments she’s received…
Details
“Employees who are not engaged or who are actively disengaged cost the world $7.8 trillion in lost productivity, according to Gallup’s State of the Global Workplace: 2022 Report.” Looking at marketing in particular, talent retention and access to expertise are big problems for many agencies and marketing departments (29% of those surveyed in the 2022 Marketing Report…
Details
As a professional marketer, I have to be aware of all the new digital channels that are emerging. I recently wrote about BeReal, the new app that’s growing because of it’s promise of authenticity. And there’s always buzz about social media channels, whether it’s Elon Musk with Twitter or the meteoric rise of TikTok. I…
DetailsMillennials (born 1981-1996) and Gen Z (born 1997-2012) are the youngest generations in the workforce, and they present unique challenges for CEOs looking to attract, onboard, train, and retain top talent. This free white paper gives valuable steps to helping CEOs and leaders create a positive culture for the future workforce.
