Blog

Community as marketing trend

Fostering “communities” has been a popular marketing trend for the past year, even though creating and growing communities has been around for decades. For example, think about: User Generated Content (UGC) – long known for its believability, UGC is…

3 Reasons I Hire Marketers – for My Own Marketing

I’ve been in marketing for over 25 years and I know social media like the back of my hand. So why do I hire marketers? Why don’t I do it myself? After all, I’m the expert! There are three…

Data is the New Oil – Are You Maximizing Yours?

The idea that data is the new oil was published in WIRED back in 2014, but it’s all the more prominent and critical in digital marketing today. A Bloomberg article about Amazon purchasing irobot, the company that makes the…

Why I Foster Rescued Dogs

I’ve been asked how I can possibly take in a rescue dog only to have it leave again. Here’s a brief explanation of why and how I do it, and why it’s important for me. I foster dogs because…

3 reasons to ask for Google reviews

One of the nicest experiences I had this week was my Online Business Manager (OBM) asking me to write her a Google Review. She works for me fractionally and supports others like me. And she’s amazing; one example of her…

Big Tech is Selling Out Its Integrity

As a marketing expert and digital marketing specialist, I feel obligated to tell you how big tech companies are selling out their integrity: accepting money instead of ferreting out corruption and disinformation. To learn about the details, read How Facebook…