For many in the U.S., Hurricane Dorian has been a major disruption. For many in the Bahamas, it’s been devastation and destruction – ruining communities and lives. This is where social media rises and can be used to its best…
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Working on your marketing strategy vs. marketing tactics
I’ve blogged about how important it is to have a marketing strategy in the marine industry but not about how important it is to have a marketing strategy no matter what industry you’re in! The importance of working “on” your…
Shifting Social Attitudes about Women – How it Affects Marketing
Has anyone besides me noticed the seismic shift in how the U.S. is now speaking to and about women? Perhaps because I’m a woman I’ve certainly noticed – I’d love to hear your thoughts on this. It seems to me…
How to Survive the New Google Reality
Google has me scared – and angry. As a digital marketer, I need to be up-to-date on the big issues in digital marketing and influence; to do this, I read what the best minds in digital marketing are thinking and…
Stop posting pictures during your vacation!
See the picture here? Guess where it was taken. Yes, really, guess. Give up? That’s because it could have been taken in lots of places, right? But I know this scene is in Portland, Maine because I took it. It’s…
How do you feel when technology goes horribly wrong?
This blog post is a rant against technology when it doesn’t work; when someone (like me) clicks on something quickly without thinking about it. No, I didn’t get a virus – not this time. This time, I got locked out…
Marketing is My Super-Power
I think of marketing as my “super-power”. When I create a new marketing project or campaign and it works well – really well – I feel like I’m Supergirl and I’ve just flown my client up, into the sky, and…
How do I find new customers and clients? (Don’t let a salesperson “sell” you the answer.)
If you’re like most businesses, you’re always in need of new clients or customers. And there a lot of people who are happy to give you a quick and easy “sales” response to this. What do I mean by a…
ADA Compliance: Is Your Website Up-to-Date?
Do you know what ADA Compliance is when it comes to your website? The American with Disabilities Act (ADA) was passed in the 1990’s to ensure that people with disabilities were able to access various public spaces. Along came the…
3 Ways to Find the Best Blog Topics
In a former post, I wrote that everyone should blog, as it does wonderful things for your marketing results. It’s like exercising: it’s good for you in so many ways – even if it is hard to get to the…
