B2B marketing is dynamic and ever-evolving, especially in this digital age. Here are the 10 most crucial and cutting-edge trends in B2B marketing.
Blog (page 2)
How My Newsletter Gets 45 – 50% Open Rates
To start, you should know that these are really good Open Rates; for comparison, benchmarking my results versus other B2B Newsletters, the average Open Rate is 22% (Campaign Monitor). By industry, Advertising & Marketing Newsletters average an even lower 20.5%.…
How ChatGPT has Changed the Marketing Landscape
When ChatGPT was introduced, I wrote a blog about a conversation I had with the generative AI. But it’s been a few months now and one of my readers asked me this question: How has ChatGPT changed the landscape…
The 3 Biggest Mistakes B2B Marketers Make
It’s tough to keep up with the daily changes in marketing, especially digital marketing. With new channels (hi, Threads!) and daily updates (what’s Google changing today?), it’s almost a full-time job to read about what’s new. And being strategic…
How to Market to Current Clients
In my monthly newsletter, I ask my readers for topics they’d like me to discuss. In July, Bob B. asked the following: How about retaining/managing existing clients? All too often we forget about the “Bird in Hand”. So once…
My 4 Favorite Key Performance Indicators (KPIs)
Not everyone is a data geek like me, I get that. But data informs strategy, and a strategy creates success. So I insist that my clients focus on the most critical data (Key Performance Indicators, or KPIs) to succeed.…
Case Study: New “Umbrella” Brand & Website
Issue: A 20 year-old successful B2B software company had three different division and offerings, featuring software and A/V services. Each division had it’s own brand name and logo, but there was little brand recognition for any of them. There had…
Case Study: 3 Day Virtual Event
Issue: When COVID-19 hit, large associations with multiple day events wanted to continue providing their membership with exciting events, and honoring high-level professionals. Goal: A multiple-day, exciting and engaging virtual event, including “awards ceremonies” and networking (NOT a Zoom experience).…
Case Study: Blog & Newsletter Program – Law Firm
Issue: A law firm wants to grow without mergers or acquisitions, but is constrained by regulations on how it can market its services Goal: To increase the number of referrals and client leads from other attorneys/offices and clients Solution: The…
Case Study: Yacht Servicing
Issue: Not generating enough leads online Goal: Increase web-generated leads.This client has multiple locations and, because they employ tradespeople full-time, need to have yacht work to keep them busy and generating revenue. Before we started, they were getting 1 –…