I often hear that business owners and leaders are frustrated that their marketing isn’t working and they don’t know why. Often, they’re dependent on their agencies or internal teams to tell them why – but, when they’re asked, it questions…
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Talking to AI-Generated Content
Great writing is hard to find these days. And people have been taking shortcuts for years, with copywriting often falling to the lowest bidder. Now, here comes AI generated content. For those of you who are fearful of what…
The Challenge of Workplace Culture & Gen Z Employees
The modern workplace is evolving rapidly, with a new generation of employees emerging. Millennials (born 1981-1996) and Gen Z (born 1997-2012) are the youngest generations in the workforce, and they present unique challenges for CEOs looking to attract, onboard, train,…
What You’ve Been Doing to Retain Employees Isn’t Working – Here’s Why
Many employees in the U.S. appear to be in a crisis, with a LinkedIn article that reads, “Worker burnout at a pandemic high: Poll.” Even in the HR function, where leaders send their “people issues,” there’s a burnout crisis.…
My thoughts on the Harvard Business Review’s take on inter-generational issues
The inter-generational divide in the workplace has become so pervasive that the Harvard Business Review is now writing about it. A recent article begins: In a recent conversation with the HR leader of a Midwestern U.S.–based financial services company,…
“Yes, your job is important. But it’s not all-important”
Once again, I’m inspired to respond to Roxane Gay’s Work Friend column from the New York Times. I’ve responded to her columns in the past, the most recent one where she lambasted CEOs who call their employees a “family.” This…
Can you afford to lose your valuable employees?
“Employees who are not engaged or who are actively disengaged cost the world $7.8 trillion in lost productivity, according to Gallup’s State of the Global Workplace: 2022 Report.” Looking at marketing in particular, talent retention and access to expertise are big…
I did it – I’m now on TikTok – should you be, too?
As a professional marketer, I have to be aware of all the new digital channels that are emerging. I recently wrote about BeReal, the new app that’s growing because of it’s promise of authenticity. And there’s always buzz about social…
Heard of BeReal? What it means for marketing in 2023
If you haven’t heard of the mobile app BeReal, here’s a quick education, because if you’re interested in what’s trending in marketing, you should know. How does it work? Once you sign up, you get a daily notice to take…
Why It’s Important to Go to Conferences & Trade Shows
It’s important to go to trade shows and conferences in your specialty or industry for two reasons: You’ll see the latest and greatest of what’s going on in your industry – so it’s good for work You’ll network and…
