It was both wonderful and disheartening to speak about the inter-generational divide at work when I was at the Northwest Event Show in Seattle. What was wonderful: there were many people who came to hear my session, ranging in age…
Blog (page 2)
5 Steps to Maximize Attending a Trade Show or Conference
Do you attend trade shows or conferences? Many people go and have fun, or have an interesting time, but they don’t maximize the effect of their attendance. If you follow these five steps, it will help you to get more…
What do people really want to see and read online?
This blog post is for everyone out there who’s trying to figure out what they can create that people will want to see (if it’s a video) or read online. Are you one of those people who keeps putting out…
5 Steps to Staying On Top of Constant Change
Marketing is changing every day – literally. There are new apps that go live and suddenly become popular (TikTok), new platforms for everything from managing your marketing tactics and reporting to managing content, as well as ongoing updates and new…
5 Ways Your Current Clients Are Your Best Resource
One of the biggest black holes I see with clients and prospects is what they do with their current clients and customers. These can be a huge resource for marketing your business – but only if you maximize these relationships.…
3 Life Lessons From My Dog Going Blind
I’m a devoted pet owner and recently discovered that one of my rescue dogs went blind over a period of three months. Here’s what I learned from that experience; I call these “life lessons” about coping with change and hardship:…
In Digital Marketing, TIME works against you
As people get more and more spoiled by beautiful images on Instagram and Pinterest, and enjoy looking at videos (thanks to Stories, YouTube, and TikTok), download times are becoming a huge issue. Here’s a great client example: they’d like their…
How much website traffic is enough?
How do you know if the traffic – the number of visitors – to your website is good? Is it enough? How much traffic do you need to get to your website? I hear these questions a lot and you…
How do I know if my marketing is doing well?
One of the frustrations I hear from businesses about marketing is that they don’t know what to make of their marketing results; they don’t know what to expect or if they’re doing well. They are paying for marketing and they…
As a Business, Are You Maximizing Your Local Google Search Results?
If you’re a small business, or trying to attract local, metro-area, or even regional customers (rather than clients all over the country, or world), it’s critical that you maximize your local search results on Google. What do I mean by…