We recorded a Virtual Power Lunch presentation with live Chat about how to market after COVID-19
Blog (page 2)
3 Non-Traditional Marketing Tips for the New Normal
We’ve been sequestered in our homes, learning how to work in this new way, for a month or longer (depending on where you live). My last post was about the three biggest marketing mistakes to avoid right now. I feel…
The 3 Biggest Marketing Mistakes To Avoid Right Now
The statistics right now about the U.S. economy, and how people perceive the downfall of U.S. economy, are startling. Here are the results of a recent nationwide study : Sixty-five percent (65%) of Americans say the economy is getting worse…
Thank Goodness for YouTube
Have you noticed that both talented performers and “everyday people” have created wonderful, distracting, original videos about COVID-19, to help us all deal with the strange reality of being cooped up at home? For those of us lucky enough to…
Fun videos to watch as you “shelter at home”
Here’s the sad reality we’re all facing as we work from home by ourselves: we need breaks during the day. Not that some of us aren’t busier than ever – it’s just we’ve all regained that commuting time, as well…
Marketing Work To Do While Sheltering From COVID-19
Last week, I wrote a blog about the best approach to marketing as we all began our COVID-19 “Shelter in Place.” This week, I’m expanding on this because I’m getting this question from so many – clients and others –…
5 Tips for Marketing in a COVID-19 World
Here I am, sitting at my desk, pounding away on my laptop. For me, doing digital marketing in a new COVID-19 world hasn’t changed much from what I usually do. But it has changed EVERYTHING for many businesses, large and…
Visiting My Parents’ House
I’m at my parents’ house in Connecticut, here on business for a couple of days. I flew in over the weekend so I had time to see friends and family. It’s great to see people I don’t usually get to…
The Best Marketing is Sharing Your Zone of Genius
Last week, I met a management consultant who coaches leaders in a unique way. He delves into their personalities in a non-threatening way, so they learn how some of their own character traits or actions are holding them back, and…
How to Handle 5 Generations in the Workplace
I’ve been working on – and writing about – inter-generational issues in the workplace since I published my book, Digital Influence for Baby Boomers: Why You Should Care and Yes, You Can Do this! in 2016. The topic has gotten…