I’ve written about my dog going blind – thank you, everyone, for your wonderful response to this and for sharing it with others! The story continues now, as he’s come out of his depression and is back outside again, wandering…
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Just How Big IS The Disabled Market?
It’s time you start marketing to people with disabilities
FANOCRACY: A Book EVERYONE Should Read About Marketing
I don’t often make reading recommendations for marketing because, while there are new digital marketing developments happening every day, there aren’t a lot of books that truly “break out of the box” and talk about something new. FANOCRACY builds on…
Knowing Your Strengths and Weaknesses
The calendar has a strange effect on us; it’s the time of year now when people are contemplative, thinking back on the past and envisioning what they want to see in their future. I’m glad we take the time each…
The Joy of Writing (translated: “I Love Creating Content”)
The internet is an enormous space and getting noticed is getting harder and harder. Add in the fact that Google is now in competition with you, and it becomes even more discouraging to think about how to stand out in…
3 Fabulous Ways to Feel Grateful in 2020
As we begin the new decade, I challenge you to think of all the wonderful things you have accomplished and what you have now, front of you TODAY. Take that positive energy into 2020 as you plan what the decade…
What does Search Engine Optimization (SEO) look like in 2020?
I’m a big Rand Fishkin fan when it comes to all things relevant to Search Engine Optimization (SEO). The title of his November blog post tells you a lot – it reiterates what he’s been saying for a while but,…
It’s official: the generations are at war at work
It was both wonderful and disheartening to speak about the inter-generational divide at work when I was at the Northwest Event Show in Seattle. What was wonderful: there were many people who came to hear my session, ranging in age…
5 Steps to Maximize Attending a Trade Show or Conference
Do you attend trade shows or conferences? Many people go and have fun, or have an interesting time, but they don’t maximize the effect of their attendance. If you follow these five steps, it will help you to get more…
What do people really want to see and read online?
This blog post is for everyone out there who’s trying to figure out what they can create that people will want to see (if it’s a video) or read online. Are you one of those people who keeps putting out…