Since I wrote a blog post about being on Instagram, I thought it was fitting to write about TikTok, the newest darling in fast-growth social media channels. If you don’t know what TikTok is – it’s time that you find…
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The Top 5 Data Points You Need in a Marketing Report
Working with clients who have worked with other agencies or teams in the past, I’m constantly bewildered by the marketing reports they’ve received in the past. The data is impossible to decipher or make sense of, it often doesn’t cover…
3 Reasons Why Up-leveling Your Marketing Isn’t Cheap
If you’re not happy with the marketing you’ve been doing, you’re not alone. I talk to people all the time who are unhappy with their marketing results. There can be lots of reasons why what you’re doing isn’t working. But…
Case Study: Marina With Rack Storage
Issue: Losing revenue from unused storage space. Goal: Fill every available space in the warehouse. This client has expansive rack capabilities, so every open space is a lost revenue opportunity. We created a variety of marketing campaigns to drive traffic…
Case Study: Yacht Servicing
Issue: Not generating enough leads online Goal: Increase web-generated leads. This client has multiple locations and, because they employ tradespeople full-time, need to have yacht work to keep them busy and generating revenue. Before we started, they were getting 1…
Case Study: Marina With Transient Dockage
Issue: Losing revenue with transient slips “in season” Goal: Fill transient slips as much as possible in the spring/summer months, and into fall. Because of this client’s ability to accommodate larger vessels, their dock space has high value – if…
Case Study: HR Company & COVID-19 Information
Issue: HR Consulting Firm in the thick of COVID-19, trying to keep their clients informed of all issues and regulations. Goal: “Lead” the industry with consistent website information and updates during the pandemic. As a team of experienced HR professionals,…
Case Study: Blog & Newsletter Program – Law Firm
Issue: A law firm wants to grow without mergers or acquisitions, but is constrained by regulations on how it can market its services Goal: To increase the number of referrals and client leads from other attorneys/offices and clients Solution: The…
Case Study: 3 Day Virtual Event
Issue: When COVID-19 hit, large associations with multiple day events wanted to continue providing their membership with exciting events, and honoring high-level professionals. Goal: A multiple-day, exciting and engaging virtual event, including “awards ceremonies” and networking (NOT a Zoom experience).…
Why Would You Need a Marketing Coach?
“Coaching with leaders and within organizations is often cited as a highly valuable tool for developing people and businesses,” writes Carly Sime in the Forbes article, How Does Coaching Actually Help Leaders? The professional coaching industry has been on the…
