Many marine businesses have competition – especially in a local area or region. When it comes to differentiating themselves versus others, they will talk about what makes them unique: when they were founded, the number of years they have been…
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Why Your Google Adwords Campaign Isn’t Working
Why Your Google Adwords Campaign Isn’t Working
Are You Using Chat Yet?
There are many chat applications available so that you can communicate with friends and family. What I’m referring to here are business chat apps – why you might think about them and the consideration of chat bots versus live chat.…
Battle of the Marina Reservation Apps
In the marina reservation world, there are a couple of apps fighting for the right to reserve slips for boaters. It’s important to be aware of them, even if you don’t want to use them. Dockwa and Snag-a-Slip are both apps that allow…
Closing the gap between digital marketing teams and the Baby Boomer execs who oversee them
In the world of marketing, there’s a hidden digital divide wreaking havoc across various industries. It’s afflicting companies of all sizes, from small businesses to Fortune 500 companies. Is it happening in your organization? Here’s one story that shows how…
Digital Marketing tips: video, video, video
5 ways apps & social media changed my life… this week
I was wondering just how much influence social media and phone apps had on me, on a daily basis, so I decided to reflect on its role in the past seven days. I’ve been working with a client I found…
Baring your soul… on social media
I just got a phone call from an old friend – let’s call him Mike – who I haven’t seen in over ten years. Mike is a friend from college and I was surprised and pleased to hear from him.…
4 life lessons from my rescue dogs
It’s time I jump into the fray and add to the “what I’ve learned” category of blogs. Here’s what I’ve learned from my two rescue dogs. Every new human is an opportunity for love. Even while traumatized from their experiences,…
Don’t let Facebook make you depressed
Everyone – or almost everyone, it seems – is having fun on Facebook. They may not post all the time but they’re sure to post when they have pictures to share. And when is that? When they are on –…