In the world of marketing, there’s a hidden digital divide wreaking havoc across various industries. It’s afflicting companies of all sizes, from small businesses to Fortune 500 companies. Is it happening in your organization?
Here’s one story that shows how it’s playing out. (I’ve changed the names, but I’m basing this example on clients I have worked with. I specialize in explaining digital marketing to Baby Boomer executives.)
http://www.women2.com/2018/03/09/closing-the-gap-between-digital-marketing-teams-and-the-baby-boomer-execs-who-oversee-them/
