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It was both wonderful and disheartening to speak about the inter-generational divide at work when I was at the Northwest Event Show in Seattle. What was wonderful: there were many people who came to hear my session, ranging in age from the Baby Boomers to the Millennials. All of them were thoroughly engaged throughout the…
Marketing is changing every day – literally. There are new apps that go live and suddenly become popular (TikTok), new platforms for everything from managing your marketing tactics and reporting to managing content, as well as ongoing updates and new development by the largest players, such as Google and Facebook. I wrote about this just…
I’m a devoted pet owner and recently discovered that one of my rescue dogs went blind over a period of three months. Here’s what I learned from that experience; I call these “life lessons” about coping with change and hardship: At first, he was confused and difficult because he didn’t understand what was happening. It…
In the world of marketing, there’s a hidden digital divide wreaking havoc across various industries. It’s afflicting companies of all sizes, from small businesses to Fortune 500 companies. Is it happening in your organization? Here’s one story that shows how it’s playing out. (I’ve changed the names, but I’m basing this example on clients I…
It’s time I jump into the fray and add to the “what I’ve learned” category of blogs. Here’s what I’ve learned from my two rescue dogs. Every new human is an opportunity for love. Even while traumatized from their experiences, each of these dogs meets new people with enthusiasm. They see each person as a…
