In the current fast-paced and ever-evolving business landscape, organizations face significant challenges in attracting and retaining younger employees (specifically, Gen Z and younger Millennials). While this generation possesses unique skills, perspectives, and hungers for opportunities, many leaders seem oblivious to the fact that they do not appeal to this talent pool. In this post, we’ll…
The modern workplace is evolving rapidly, with a new generation of employees emerging. Millennials (born 1981-1996) and Gen Z (born 1997-2012) are the youngest generations in the workforce, and they present unique challenges for CEOs looking to attract, onboard, train, and retain top talent. These generations have very different expectations, values, and needs than previous…
Many employees in the U.S. appear to be in a crisis, with a LinkedIn article that reads, “Worker burnout at a pandemic high: Poll.” Even in the HR function, where leaders send their “people issues,” there’s a burnout crisis. Gallup’s State of the Global Workplace Report (2022) quantifies the rise of negative emotions at…
“Employees who are not engaged or who are actively disengaged cost the world $7.8 trillion in lost productivity, according to Gallup’s State of the Global Workplace: 2022 Report.” Looking at marketing in particular, talent retention and access to expertise are big problems for many agencies and marketing departments (29% of those surveyed in the 2022 Marketing Report…
Once again, I’m struck by a recent column by Roxane Gay, the New York Times “Work Friend,” who gives workplace advice. I wrote about her advice last year and it seemed to have struck a chord with many. This past Sunday, she answered the following question from an employee at a small electronics company. I…
Do you know your “Why?” Simon Sinek’s 2009 TedTalk on this has 58 million views and is the basis for his book, “Start with Why.” The question seems simple – who are you and what do you stand for? The answer is not so simple – is it? Can you state, in one sentence, who…
In a recent New York Times “Work Friend” column, Roxanne Gay answered a question from a woman (signed “Mei-Lin, New York”) – and her response is the biggest wake-up call to management that I’ve seen in a long time. Mei-Lin’s question was about a situation in which her company’s client had bias issues (calling her…
Starting off in any industry is tough – and marketing is no different. Whether you want to be a digital marketer or do product marketing – there are insights about working on a team and in an office environment – especially at an enterprise level – that only come with experience – or advice from…
“Coaching with leaders and within organizations is often cited as a highly valuable tool for developing people and businesses,” writes Carly Sime in the Forbes article, How Does Coaching Actually Help Leaders? The professional coaching industry has been on the rise for the last twenty years and there’s a good reason why: not everyone in…
As a Marketing Strategist, I’ve had dozens of opportunities to see first-hand marketing teams and agencies that are dysfunctional. What do I mean by that? Well, you’ve read this far so you have a sense. Read on – here are five signs that something is wrong with the team. Marketing (or an agency) isn’t meeting…