According to the current statistics, the next 20 years will see the greatest transfer of wealth from Baby Boomers that the U.S. has seen yet.
Category: Blog
Fear and Loathing at Work
The title of this blog is a hat tip to Hunter S. Thompson’s novel “Fear and Loathing in Las Vegas,” a journalist’s acid trip through this desert-surrounded city, where his reality become unhinged. This is an exaggeration, of course, when…
Remember: YOU are the data
Watching the Superbowl ads, it was interesting to note how many digital companies were there, from Google to Alexa (from Amazon) to Tik Tok. Thinking about them – especially Tik Tok, as the newest company in this line up, it…
The Magic of YouTube
I’ve written about my dog going blind – thank you, everyone, for your wonderful response to this and for sharing it with others! The story continues now, as he’s come out of his depression and is back outside again, wandering…
Just How Big IS The Disabled Market?
It’s time you start marketing to people with disabilities
FANOCRACY: A Book EVERYONE Should Read About Marketing
I don’t often make reading recommendations for marketing because, while there are new digital marketing developments happening every day, there aren’t a lot of books that truly “break out of the box” and talk about something new. FANOCRACY builds on…
Knowing Your Strengths and Weaknesses
The calendar has a strange effect on us; it’s the time of year now when people are contemplative, thinking back on the past and envisioning what they want to see in their future. I’m glad we take the time each…
The Joy of Writing (translated: “I Love Creating Content”)
The internet is an enormous space and getting noticed is getting harder and harder. Add in the fact that Google is now in competition with you, and it becomes even more discouraging to think about how to stand out in…
3 Fabulous Ways to Feel Grateful in 2020
As we begin the new decade, I challenge you to think of all the wonderful things you have accomplished and what you have now, front of you TODAY. Take that positive energy into 2020 as you plan what the decade…
What does Search Engine Optimization (SEO) look like in 2020?
I’m a big Rand Fishkin fan when it comes to all things relevant to Search Engine Optimization (SEO). The title of his November blog post tells you a lot – it reiterates what he’s been saying for a while but,…