Have you noticed that both talented performers and “everyday people” have created wonderful, distracting, original videos about COVID-19, to help us all deal with the strange reality of being cooped up at home? For those of us lucky enough to…
Category: Blog
Fun videos to watch as you “shelter at home”
Here’s the sad reality we’re all facing as we work from home by ourselves: we need breaks during the day. Not that some of us aren’t busier than ever – it’s just we’ve all regained that commuting time, as well…
Marketing Work To Do While Sheltering From COVID-19
Last week, I wrote a blog about the best approach to marketing as we all began our COVID-19 “Shelter in Place.” This week, I’m expanding on this because I’m getting this question from so many – clients and others –…
5 Tips for Marketing in a COVID-19 World
Here I am, sitting at my desk, pounding away on my laptop. For me, doing digital marketing in a new COVID-19 world hasn’t changed much from what I usually do. But it has changed EVERYTHING for many businesses, large and…
Visiting My Parents’ House
I’m at my parents’ house in Connecticut, here on business for a couple of days. I flew in over the weekend so I had time to see friends and family. It’s great to see people I don’t usually get to…
The Best Marketing is Sharing Your Zone of Genius
Last week, I met a management consultant who coaches leaders in a unique way. He delves into their personalities in a non-threatening way, so they learn how some of their own character traits or actions are holding them back, and…
How to Handle 5 Generations in the Workplace
I’ve been working on – and writing about – inter-generational issues in the workplace since I published my book, Digital Influence for Baby Boomers: Why You Should Care and Yes, You Can Do this! in 2016. The topic has gotten…
The Age of Inter-generational Wealth Transfer
According to the current statistics, the next 20 years will see the greatest transfer of wealth from Baby Boomers that the U.S. has seen yet.
Fear and Loathing at Work
The title of this blog is a hat tip to Hunter S. Thompson’s novel “Fear and Loathing in Las Vegas,” a journalist’s acid trip through this desert-surrounded city, where his reality become unhinged. This is an exaggeration, of course, when…
Remember: YOU are the data
Watching the Superbowl ads, it was interesting to note how many digital companies were there, from Google to Alexa (from Amazon) to Tik Tok. Thinking about them – especially Tik Tok, as the newest company in this line up, it…