“Your coffee machine is studying your every move,” is the headline that caught my attention in my daily Stacked Marketer newsletter. It’s always full of interesting marketing updates but this one took me by surprise. The article is based on a…
Category: Blog
How CoLiving Will Influence the Future – and Marketing
The trend towards coliving, especially for Millennials and Gen Z, has continued to rise even during the pandemic. As this new living model grows, it’s important to consider what it will mean for marketers – as well as employers of…
The Crisis of “Assumptions” – in Marketing and in Managing Teams
There’s always a crisis somewhere – that’s a given. The crisis I’m addressing here is about the assumptions people are making about other people. It’s why a lot of marketing doesn’t work and why some teams don’t work well together.…
Facebook’s Research on How We’ve Moved Online
Facebook has published an interesting study of how people are using online technology to stay safe and live their lives as best as possible, given the pandemic. And people sometimes look to fulfill the need for human interaction online, too.…
3 Ways COVID-19 Has Changed B2B Sales – Forever
McKinsey has recently published an article full of interesting data about how COVID-19 has shifted B2B sales – and I believe it is important for all B2B marketers to understand this shift. Here’s quick summary of the points I find…
Women in Boating and the Marine/Maritime Industry
For those of us lamenting the passing of Helen Reddy, famous for her song, “I Am Woman” in the 1970s, it’s a sweet victory that the marine industry is noticing women’s increasing role in the boat purchasing process. I’ve written…
If It’s Not One Thing It’s My Mother
I’ve just discovered a wonderful new way to connect with my mother – who is 82 years old – and to keep her occupied and busy – at least for an afternoon. I’m sharing this for those who may feel…
5 Tips for Managing Your LinkedIn Profile
I get questions all the time from professionals asking me about how to manage their LinkedIn profiles. These inquiries are not about marketing on LinkedIn – instead, they are about best practices for conducting one’s self as a professional on…
Feeling Zoomed out? Want to choose who you talk to when networking, like in real life?
If you’re like most professionals online now, we’re all feeling a bit “zoomed out” after six months. Sure, breakout rooms are great. They were novel and are a cool way to be with a few other people, in a smaller,…
It’s Here! My New Book on Working with Millennials
Now’s your chance to get a free download of my NEW book: “OK Boomer! Revelations of a Baby Boomer Working With Millennials.” What kind of great insights will you find? Let’s start with the Top 10 Things Millennials Hate to…