Blog Archives - Janet Granger

a team at work - y reaction to HBR article

My thoughts on the Harvard Business Review’s take on inter-generational issues

The inter-generational divide in the workplace has become so pervasive that the Harvard Business Review is now writing about it. A recent article begins: In a recent conversation with the HR leader of a Midwestern U.S.–based financial services company,…

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Image of a modern workplace

“Yes, your job is important. But it’s not all-important”

Once again, I’m inspired to respond to Roxane Gay’s Work Friend column from the New York Times. I’ve responded to her columns in the past, the most recent one where she lambasted CEOs who call their employees a “family.” This…

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Picture of a team of young people

Can you afford to lose your valuable employees?

“Employees who are not engaged or who are actively disengaged cost the world $7.8 trillion in lost productivity, according to Gallup’s State of the Global Workplace: 2022 Report.” Looking at marketing in particular, talent retention and access to expertise are big…

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I did it – I’m now on TikTok – should you be, too?

As a professional marketer, I have to be aware of all the new digital channels that are emerging. I recently wrote about BeReal, the new app that’s growing because of it’s promise of authenticity. And there’s always buzz about social…

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Trade Show presentation

Why It’s Important to Go to Conferences & Trade Shows

It’s important to go to trade shows and conferences in your specialty or industry for two reasons: You’ll see the latest and greatest of what’s going on in your industry – so it’s good for work You’ll network and…

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Community garden project

Community as marketing trend

Fostering “communities” has been a popular marketing trend for the past year, even though creating and growing communities has been around for decades. For example, think about: User Generated Content (UGC) – long known for its believability, UGC is…

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Illustration of creative graffiti

3 Reasons I Hire Marketers – for My Own Marketing

I’ve been in marketing for over 25 years and I know social media like the back of my hand. So why do I hire marketers? Why don’t I do it myself? After all, I’m the expert! There are three…

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An oil rig pumps oil

Data is the New Oil – Are You Maximizing Yours?

The idea that data is the new oil was published in WIRED back in 2014, but it’s all the more prominent and critical in digital marketing today. A Bloomberg article about Amazon purchasing irobot, the company that makes the…

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Why I Foster Rescued Dogs

I’ve been asked how I can possibly take in a rescue dog only to have it leave again. Here’s a brief explanation of why and how I do it, and why it’s important for me. I foster dogs because…

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