It’s gotten to the point where I don’t accept any of the invitations I’ve received if I haven’t just met the person face-to-face. Don’t misunderstand me; I still think LinkedIn is a valuable channel, and wrote about maximizing your…
Category: Blog
The Ongoing Challenge of Engaging Younger Workers
Gallup’s recent article and data release, highlighting the difference in employee engagement between the generations, continues to underscore what others have seen: younger generations in the workplace are less engaged than their older colleagues. And yet none of this…
Beyond Buzzwords: Why Word Choices Matter in Marketing
In marketing, words are the building blocks of persuasive communication. A single, well-chosen word can evoke emotions, inspire action, and solidify a brand’s message. And the wrong word choice can lead to confusion, disinterest, and sometimes even offense. Understanding…
Gen Z and Millennial Productivity Crushed by Bosses Who Don’t Understand Them
This is the latest headline from Yahoo News and Fortune, with an article that shows self-reported survey data on low productivity. And it’s just these types of headlines that are fueling the intergenerational problems in the workplace. Let’s start…
Without a Marketing Plan, How Will You Achieve Your Goals?
As we enter 2024, the business landscape continues to evolve and be challenging. Technological advancements, changing buyer behaviors, and a shifting economy create an environment where rapid change is the norm. To be successful, a robust marketing plan is…
I Bet Your Email Open Rates are Wrong
If you’re like me and you’ve been using your email platform’s reports to tell you what your Open Rates and Click-Through Rates (CTR) are, the report is probably wrong. Why? Because some I/T systems now automatically open emails and…
Why Marketing and Sales Need to Tango Together for B2B Lead Qualification
In the B2B world, the journey from curious prospect to loyal customer is a delicate dance. While marketing and sales often get cast as separate entities, their true magic lies in their intricate partnership, especially when it comes to…
Why Younger Tech Workers are Quitting Left, Right, and Center
Younger tech workers, comprised of the newly arrived Gen Z and younger Millennials, are the most flighty when it comes to jobs. Definitions first: Gen Z is the most recent generation to start entering the workforce, born during the…
Why RTO Isn’t Working: Gen Z and Millennials Want to Return, But Not Full-Time
In a world where remote work has become the norm, many believed the office might be on the verge of extinction. But a recent shift in workplace preferences has taken many by surprise. An opinion piece in The New…
The 10 Trends in B2B Marketing
B2B marketing is dynamic and ever-evolving, especially in this digital age. Here are the 10 most crucial and cutting-edge trends in B2B marketing.