Questions for you: Are you a Millennial who’s fed up with working for people who are twice your age and just don’t “get it”? Or are you a Baby Boomer – or Gen X’er – who’s fed up with Millennial “attitudes”? If you answered yes to either one – have I got a book for…
Any way you look at it, COVID-19 has generated significant change in the way people live and work – of all generations. By early May of 2020, approximately 61% of employed Millennials were working from home and, of that group, 36% say that working from home has been “a difficult transition”; in addition, 34% say…
Working in digital marketing since its inception provides a wonderful, strategic background to managing Millennials, both individually and in teams. While the number of Gen Z workers (those born after 1994) is growing in the U.S. labor force (currently, they comprise about 10% of total workers), Millennials make up the dominant number of younger workers.…
I’ve been working on – and writing about – inter-generational issues in the workplace since I published my book, Digital Influence for Baby Boomers: Why You Should Care and Yes, You Can Do this! in 2016. The topic has gotten so big that there was an article in the New York Times Sunday Magazine entitled…
According to the current statistics, the next 20 years will see the greatest transfer of wealth from Baby Boomers that the U.S. has seen yet.
The title of this blog is a hat tip to Hunter S. Thompson’s novel “Fear and Loathing in Las Vegas,” a journalist’s acid trip through this desert-surrounded city, where his reality become unhinged. This is an exaggeration, of course, when writing a blog about the workplace today. But it makes me think about Millennials entering…
It was both wonderful and disheartening to speak about the inter-generational divide at work when I was at the Northwest Event Show in Seattle. What was wonderful: there were many people who came to hear my session, ranging in age from the Baby Boomers to the Millennials. All of them were thoroughly engaged throughout the…
Marketing is changing every day – literally. There are new apps that go live and suddenly become popular (TikTok), new platforms for everything from managing your marketing tactics and reporting to managing content, as well as ongoing updates and new development by the largest players, such as Google and Facebook. I wrote about this just…
I’m a devoted pet owner and recently discovered that one of my rescue dogs went blind over a period of three months. Here’s what I learned from that experience; I call these “life lessons” about coping with change and hardship: At first, he was confused and difficult because he didn’t understand what was happening. It…
In the world of marketing, there’s a hidden digital divide wreaking havoc across various industries. It’s afflicting companies of all sizes, from small businesses to Fortune 500 companies. Is it happening in your organization? Here’s one story that shows how it’s playing out. (I’ve changed the names, but I’m basing this example on clients I…